Complete mapping of all marketing content across My Content tabs · Generated November 11, 2026
| Tab | Asset Count | What It Covers |
|---|---|---|
| Summary | 0 | Status dashboard — no content generated, tracks all assets |
| MLS Setup | 2 | MLS description + intelligence report |
| 3 | 5 templates × 5 tones, multi-channel distribution | |
| Website | 2 | Property microsite + 12+ colour palettes |
| Physical | 7 | 7 print-ready materials (all PDF exportable) |
| Social | 11 | 6 platform captions + 6 ad variants + publish/schedule/history |
| Videos | 7 | 3 scripts + 3 video formats + music tracks |
| Tab | Content / Asset | DB Key | What It Generates | Variants | Output Format |
|---|---|---|---|---|---|
| MLS Setup | MLS Listing Description | mls_description | Professional keyword-rich listing description (500–700 words) optimized for Realtor.ca | 1 description | Text (copy to Realtor.ca) |
| Listing Intelligence Report | — | Full property report with neighbourhood scores, school rankings, comparables, city demographics | 1 report | Interactive web page + PDF | |
| Email Campaign Sequence | email_campaign | AI-generated branded HTML email with property details, photos, and CTA | 5 templates × 5 tones = 25 combinations | HTML email (send, schedule, or copy HTML) | |
| Email Templates | — | Just Listed · Open House Invite · Price Adjustment · Still Available · Just Sold | 5 templates | HTML email | |
| Email Tones | — | Professional · Conversational · Luxury · Urgent · Storytelling | 5 tones | Applied to any template | |
| Multi-Channel Campaign | — | Distribute email campaign to email, WhatsApp, Facebook, Instagram, YouTube, LinkedIn | 6 channels | Cross-platform delivery | |
| Website | Property Website | property_website | Full single-property microsite: hero, stats, highlights, features, gallery, lifestyle, neighbourhood, agent contact, CTA | 1 website per listing | Live hosted URL + QR code |
| Colour Palettes | palette_id | App Theme + 10+ standard marketing palettes applied to website & email branding | 12+ palettes | CSS variable theming | |
| Physical | Feature Sheet | feature_sheet | Print-ready property summary: headline, 15 feature bullets, neighbourhood summary, key stats, agent contact | 1 per listing | PDF (print or download) |
| Direct Mail Postcard | direct_mail | Just Listed postcard: front (headline, photo, price) + back (3 selling points, open house, agent info, QR) | 1 per listing | PDF (print or download) | |
| Open House Script | open_house_script | Full run-of-show: pre-event checklist, greeting script, per-room talking points, 5 objection handlers, follow-up call script | 1 per listing | Text / PDF | |
| Broker Invitation | broker_invitation | Professional email invite to buyer agents: subject line, event details, incentive, property highlights, RSVP | 1 per listing | Email / PDF | |
| Neighbourhood Letter | neighbourhood_letter | Dear Neighbour letter (1 page) for 200–500 nearby homes: friendly tone, new listing, referral ask, open house, contact | 1 per listing | PDF (print or download) | |
| Print Ad | print_ad | Quarter-page newspaper/magazine ad: headline, 5-line body, contact, photo layout note | 1 per listing | PDF (print or download) | |
| Brochure | brochure | Multi-page property brochure with photos, features, neighbourhood info, and agent branding | 1 per listing | PDF (print or download) | |
| Social | Social Media Captions | social_captions | Platform-specific captions with emojis, hashtags, and CTAs tailored to each platform's style | 6 platforms | Text (copy, share, or publish) |
| — Instagram Caption | social_captions | 3–5 emojis, 3–5 sentences, strong CTA, 15–20 hashtags (under 2200 chars) | 1 | Text | |
| — Facebook Caption | social_captions | Warm, community-focused, 150–300 words, ends with a question | 1 | Text | |
| — LinkedIn Caption | social_captions | Professional, highlights investment potential, 200–400 words | 1 | Text | |
| — TikTok Caption | social_captions | Under 150 chars, 5 trending hashtags, strong hook | 1 | Text | |
| — YouTube Caption | social_captions | 200–400 words, highlights, neighbourhood, agent contact, hashtags | 1 | Text | |
| — WhatsApp Caption | social_captions | Concise, friendly, 3–4 sentences, open house and contact info | 1 | Text | |
| Facebook & Instagram Ads | social_media_ads | 3 ad variations: (a) Awareness, (b) Open House promotion, (c) Urgency/price-drop — each with headline, primary text, CTA | 3 ads | Text (copy to Ads Manager) | |
| Google Search Ads | google_ads | 3 responsive search ads: 5 headlines (30 chars) + 3 descriptions (90 chars) each, local buyer keywords | 3 ads | Text (copy to Google Ads) | |
| Publish & Schedule | SocialPost | Publish or schedule posts to connected social accounts via Zernio integration | 6 platforms | Live social posts | |
| Posted History | SocialPost | Queue of all published/scheduled/failed posts with status badges | Per listing | Status dashboard | |
| Videos | Video Scripts | video_scripts | 3 short-form scripts (30–60s each): (a) Property highlight reel, (b) Neighbourhood tour, (c) Lifestyle story — with scene descriptions, text overlays, voiceover | 3 scripts | Text (copy to video editor) |
| Creatomate Videos | — | Auto-rendered branded property videos from listing photos with address, details, and music overlays | 3 aspect ratios | MP4 video (download or preview) | |
| — 9:16 (Portrait) | — | TikTok / Instagram Reels format | 1 | MP4 | |
| — 1:1 (Square) | — | Instagram Feed format | 1 | MP4 | |
| — 16:9 (Landscape) | — | YouTube / Facebook format | 1 | MP4 | |
| Background Music | — | Optional music tracks injected into video renders to match listing mood | Multiple tracks | Audio overlay |
| Entry Point | How It Works | Auto-Generates |
|---|---|---|
| Web App (My Content) | Select a listing → navigate tabs → click Generate | All materials on-demand per tab |
| Email Trigger | Send MLS# to intake email → auto-scrape + generate | Listing, captions, MLS description, website, intelligence report |
| WhatsApp Bot | Send MLS# to WhatsApp → auto-scrape + generate + deliver | Listing, 6 platform captions, MLS description, photos, website link |
| Manual Entry (WhatsApp) | Step-by-step: address → price → beds → baths → sqft → photos | Listing + all content via delivery menu |
| Entity Automation | New listing created → auto-enrichment triggers | Neighbourhood data, comparables, city demographics |
Listicon.ai · AI-Powered Real Estate Marketing · 2026
This document was auto-generated from the My Content tab structure. All content is AI-generated per listing and stored in the Listicon.ai database.